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January 11, 2011
Dear parents of Gordon students and alumni,
I am writing to ask you to participate in a short survey. Please allow me to provide the context for this request.
As many of you know, Gordon holds a strong position among the elementary and middle school educational options for children and families in Rhode Island and southeastern Massachusetts. Indeed, our enrollment has been over 400 students for the past five years—record-breaking numbers in Gordon's enrollment history.
It is the Board's desire to sustain this position of strength. To that end, the trustees have initiated a review of the school's marketing strategies. As part of that work, Marketing Edge, a firm out of Boston, has been engaged to develop and conduct a survey for parents of current students and alumni.
I hope that you will spend a few minutes sharing your insights.
Click here to go to the survey.
All responses will be kept confidential, and Marketing Edge will not share individual responses with Gordon. As you will see, they are requesting some general demographic information so they can do a complete analysis of the results.
If you have any questions about the survey, please email Beth Goldstein from Marketing Edge at beth@m-edge.com.
Thank you!
Ralph Wales
Head of School
PS: To thank you for your participation, Gordon will hold a pizza party for the division that has the highest percentage level of parent participation by Sunday, January 23rd.
Click here to go to the survey.
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